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The web site probowhunter.com had the following in the site, "Never Pay Retail Again! Some Frequently Asked Questions." I noticed that the webpage stated " Is the Probowhunter Club right for me? If you are a bowhunter who has advanced knowledge of bowhunting and archery and you spend more than a couple hundred dollars a season on Archery and Hunting gear it is! Because almost all products will be discounted significantly." They also said "however if you are not an avid archer or if you need special help selecting your gear youre better off not joining. Can we see how much we save before joining? The membersh." The meta header had probowhunter as the first optimized keyword. This keyword is followed by professional bowhunter, archery club, and bowhunting buyers club which isn't as important as probowhunter. The other words probowhunter.com used was archery buyers club. pro bwohunter membership archery is included but could not be understood by web engines.